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Technology to make translation easier

Great service from lovely people

Expert advice you can trust

Technology to make translation easier

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Un service de qualité à visage humain

Expertise, conseil et fiabilité
La technologie au service de la traduction
Servicio excelente de gente encantadora
Asesoramiento experto fiable
Tecnología que facilita la traducción
Servizio eccellente e sempre cordiale
Consigli di esperti fidati e competenti
Tecnologie che semplificano la traduzione
優秀な人材による優れたサービス
信頼できる専門家のアドバイス
翻訳を容易にするテクノロジー
친절한 사람들이 전하는 훌륭한 서비스
신뢰할 수 있는 전문가의 조언
번역을 더 쉽게 만드는 기술

How can I stay relevant to local culture as well as language?


Article Contents

Article sections

    Introducing transcreation

    Transcreation is an activity that involves translating your content, but instead of just translating the source content in the original language the content may be revised for local relevance or cultural issues.

     

    When should I use transcreation?

    Transcreation is an essential part of a multi-lingual marketing plan. It ensures that the marketing message still meets the aims of the marketing campaign within each target country.

    An example of where transcreation should have been used is the release of the Ford Pinto. Ford made a huge mistake when releasing the Pinto into the Brazilian market because the term in Brazilian Portuguese means “male genitals.” Transcreation would have identified the meaning of the word as being an issue in the local market and would have recommended the use of a different branding for the car.

    in The Translation Process
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