Content Strategy

Develop your global content  strategy and make your translation budget go further.

More than 80% of the content online today has been published within the last 2 years, and with this explosion in content brands struggle to work out what to translate. Caught between the knowledge that customers won’t buy what they don’t understand and translation budgets which can never keep up with ever expanding online content, many make inconsistent choices about what to translate, sometimes leaving critical content untranslated.

PureFluent helps brands to understand, categorise and prioritise their global content in order to develop a coherent translation strategy. This helps brands to work through which content should be left untranslated, which should be machine translated (generally with human post-editing), and which content requires full quality human translation. In combination with our CMS Integration, DMS Integration and Translation Portal solutions, this helps brands to ensure that the existing budget is optimised for market reach and ROI.

 

REFINING YOUR GLOBAL CONTENT STRATEGY HELPS TO OPTIMISE THE IMPACT OF YOUR TRANSLATION BUDGET

OUR LATEST BLOG POSTS

Does multilingual video help SEO performance?

Today we’re asking whether multilingual video helps SEO performance. Video content has exploded in the past decade and is now central to most marketing strategies. But how does video, and specifically multilingual video, relate to your SEO strategy?

PureFluent introduces the first Translation Subscription Service – WordStore

PureFluent have just launched a range of translation subscription services. This week, Tim and Ian talk about the thinking behind the new service and how it works.

Pentland Brands talk about their drive to provide shoppers with a great experience on Amazon

Pentland Brands talk about what they’re doing to make sure iconic brands like Speedo and Berghaus hit the mark with their customers on Amazon.

How should customers assess translation quality?

Assessing the quality of a translation is tricky, especially if you don’t speak the language! We take a look at some of the best practices to ensure that your translations deliver against your objectives.

Do translations drive ecommerce results even when customers speak some English?

When you’re selling into a market or demographic which speaks decent English, you may be tempted not to translate. In this week’s blog we show how that could be a mistake if you want to maximise customer engagement.

Is English ok for my customers?

Translation can be expensive, so it’s understandable people ask, is English ok for my customers? This week we explore which markets need translations.

Should you add subtitles or voiceover to your video content?

Video is rocket fuel for your online marketing, but are you translating your video content? We discuss subtitling vs voiceover and some of the reasons you should consider translating.

How is the gig economy debate affecting the translation business?

The Gig Economy is rarely out of the news these days, and this week we take a look at how this hot topic relates to the translation sector.

How will Brexit affect the translation industry?

After another month of dramatic developments, this week we discuss the potential impact of Brexit on the translation industry. How will the UK’s withdrawal from the European Union affect customers and suppliers in the sector?

Is the subscription model coming to the translation industry?

In this blog entry we’re considering the benefits of paying for translation services as a monthly subscription fee versus the traditional per word basis.

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