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Multilingual SEO

Multilingual SEO helps your customers find you in your target markets

If Search is a key element in your online marketing strategy, you’re already spending time and money on SEO in your home market. You probably have a sophisticated approach which involves analysis of the most effective keywords, together with a website strategy which maximises the visibility of these keywords to search engines. Your Multilingual SEO strategy is critical to maximising the investment you have made in translating your website – simply translating your existing keywords is unlikely to give you the best results.

You also need to tie together your keywords with the content translation process in order to reach your audience in each target market. Our Multilingual SEO service is fully integrated with our Terminology Management solution to ensure that the right keywords are used consistently during translation.


PureFluent Multilingal SEO Service


Many companies offer SEO services in your home language but fewer offer a professional Multilingual SEO service. There are often several correct ways to translate a term, but what are consumers searching for in your target market? Your translations have to match what your customers are looking for, and failure to realise this basic concept could mean that you don’t even figure at the start of the buying process.

To help visitors and search engines know which country and language group you want to do business with, we can:

  • Translate your content and research alternative terms which match your products and services in each market
  • Recommend the most appropriate terms to optimise your content for each market
  • Build your optimised terms into your Termbase to ensure that these terms are used consistently during the translation process
  • Ensure your website benefits from basic SEO best practice such as “hreflang” tags

How our SEO Services will benefit your business

  • Effective Multilingual SEO enhances your translation ROI
  • Effective Multilingual SEO allows your business to maintain brand consistency worldwide while keeping in tune with local cultures
  • Our specific expertise in Multilingual SEO allows us to help you increase your customer base in a sustainable and sensitive manner


Is the subscription model coming to the translation industry?

In this blog entry we’re considering the benefits of paying for translation services as a monthly subscription fee versus the traditional per word basis.

When does it make sense for a company to do translations in-house?

This time we’re discussing the criteria a business can use to determine if having the capacity and resources to do translations in-house makes good sense.

How long does a translation take?

In this discussion, we ask the question that everyone wants to know in relation to their translation needs: how long does a translation take?

How much does translation cost?

Our latest topic is one of the most frequently asked questions that arises regarding translation: just how much will it cost?

What to consider before you send content for translation

In this edition of our blog, PureFluent Project Manager Kristin Kehoe talks with Ian about the things a business should consider before setting translations in motion.

Translation Depth vs Breadth – which languages and which content?

In this instalment of the PureFluent blog, we discuss how much of your content should be translated, and into which languages.

The Basics of Multilingual DTP

In this entry, PureFluent Project Manager Kristin Kehoe outlines the basics of Multilingual Desktop Publishing (DTP).

Which Chinese is the “right” Chinese?

Our third topic for discussion with PureFluent Talent Manager Kit Tan is one which may deceptively appear straightforward – which versions of Chinese should I translate my content in to?

Is Machine Translation good enough yet?

Our second blog in the current series is on the use of machine translation. Tim Branton discusses the current state of automated translation and why it may – or may not – be applicable to your business’ needs.

The Basics of Multilingual SEO

Welcome to PureFluent’s blog, in which the PureFluent team will endeavour to answer the many questions you have regarding your business’ translation needs. In the first of this series, The Basics of Multilingual SEO, PureFluent’s Tim Branton discusses how to think...

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