{"id":2301,"date":"2019-02-26T16:37:36","date_gmt":"2019-02-26T16:37:36","guid":{"rendered":"https:\/\/www.purefluent.com\/?page_id=2301"},"modified":"2020-11-10T10:38:08","modified_gmt":"2020-11-10T10:38:08","slug":"video-subtitling","status":"publish","type":"page","link":"https:\/\/www.purefluent.com\/services\/video-subtitling\/","title":{"rendered":"Video Subtitling"},"content":{"rendered":"[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;header&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0ebbf4&#8243; da_disable_devices=&#8221;off|off|off&#8221; locked=&#8221;off&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1200px&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.6.5&#8243; text_font=&#8221;Nunito Sans||||||||&#8221; text_text_color=&#8221;#ffffff&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;Lato|700|||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;44px&#8221; header_line_height=&#8221;60px&#8221; header_2_font=&#8221;Lato|700|||||||&#8221; header_2_text_color=&#8221;#ffffff&#8221; header_2_font_size=&#8221;35px&#8221; header_2_line_height=&#8221;1.3em&#8221; max_width=&#8221;700px&#8221; module_alignment=&#8221;center&#8221; locked=&#8221;off&#8221;]\n<h1 style=\"text-align: left;\">Multilingual Video Subtitling<\/h1>\n<h2 style=\"text-align: left;\">Open up your video content to a wider audience<\/h2>\n[\/et_pb_text][et_pb_text module_class=&#8221;newheader&#8221; _builder_version=&#8221;4.6.5&#8243; text_font=&#8221;Nunito Sans||||||||&#8221; text_text_color=&#8221;#ffffff&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#ffffff&#8221; header_2_font=&#8221;Nunito Sans|700|||||||&#8221; header_2_text_color=&#8221;#535b7c&#8221; header_2_font_size=&#8221;35px&#8221; header_2_line_height=&#8221;1.3em&#8221; max_width=&#8221;700px&#8221; module_alignment=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; sticky_enabled=&#8221;0&#8243;]\n<p><span>If you\u2019ve already got video content in English, you\u2019re probably wondering whether to \u201cget them translated\u201d for your target markets. Research shows that customers spend longer on sites with video content, and are more likely to buy from you. Multilingual Video Subtitling takes your video content to a new level, and it boosts your\u00a0<\/span><a href=\"https:\/\/www.purefluent.com\/solutions\/multilingual-seo\/\"  rel=\"noopener noreferrer\">SEO<\/a><span>\u00a0too.<\/span><\/p>\n[\/et_pb_text][et_pb_button button_url=&#8221;#popupZoho&#8221; button_text=&#8221;Request a free trial video translation&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;17px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#e75d32&#8243; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;0px&#8221; button_font=&#8221;|600||on|||||&#8221; custom_margin=&#8221;50px||||false|false&#8221; custom_padding=&#8221;10px|20px|10px|20px|false|false&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_image alt=&#8221;Video Subtitling&#8221; src=&#8221;https:\/\/www.purefluent.com\/wp-content\/uploads\/2020\/10\/translating-videos.svg&#8221; alt=&#8221;Translation Services&#8221; title_text=&#8221;translating-videos&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.6.5&#8243; animation_direction=&#8221;left&#8221; locked=&#8221;off&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;body&#8221; _builder_version=&#8221;4.6.5&#8243; custom_padding=&#8221;30px|0px|100px|0px&#8221; da_disable_devices=&#8221;off|off|off&#8221; locked=&#8221;off&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1200px&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_blurb alt=&#8221;Video transcription&#8221; title=&#8221;Video transcription&#8221; image=&#8221;https:\/\/www.purefluent.com\/wp-content\/uploads\/2020\/10\/video-transcription-before-translation.svg&#8221; icon_placement=&#8221;left&#8221; content_max_width=&#8221;100%&#8221; icon_placement_tablet=&#8221;&#8221; icon_placement_phone=&#8221;top&#8221; icon_placement_last_edited=&#8221;on|phone&#8221; image_max_width_phone=&#8221;90%&#8221; image_max_width_last_edited=&#8221;off|desktop&#8221; module_class=&#8221;newServicesBlurb&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h2&#8243; width=&#8221;100%&#8221; animation=&#8221;off&#8221; custom_css_blurb_image=&#8221;width: 25% !important;&#8221; custom_css_blurb_image_last_edited=&#8221;on|phone&#8221; custom_css_blurb_image_phone=&#8221;width: 50% !important;&#8221;]\n<p><span>We can help you by getting your content transcribed (if you don\u2019t have the original script) and time-coded. Once you have your script, we can translate it for you, and you then have three options: Subtitles, Dubbing and voiceover. <\/span><\/p>\n<p><span>Your choice will depend on the type of video, and costs vary \u2013 subtitling is the cheapest option, followed by voiceover and dubbing.<\/span><\/p>\n[\/et_pb_blurb][et_pb_blurb alt=&#8221;PureFluent video subtitling&#8221; title=&#8221;PureFluent video subtitling&#8221; image=&#8221;https:\/\/www.purefluent.com\/wp-content\/uploads\/2020\/10\/translated-subtitling.svg&#8221; icon_placement=&#8221;left&#8221; content_max_width=&#8221;100%&#8221; icon_placement_tablet=&#8221;&#8221; icon_placement_phone=&#8221;top&#8221; icon_placement_last_edited=&#8221;on|phone&#8221; module_class=&#8221;newServicesBlurb&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h2&#8243; width=&#8221;100%&#8221; animation=&#8221;off&#8221; custom_css_blurb_image=&#8221;width: 25% !important;&#8221; custom_css_blurb_image_phone=&#8221;width: 50% !important;&#8221; custom_css_blurb_image_last_edited=&#8221;on|phone&#8221;]\n<p>Subtitling can be complex with limitations on the number of characters, number of lines and the time that a subtitle can be shown for.\u00a0 Subtitle translations are rarely a \u2018direct translation\u2019 and generally require the translator to convey the message accurately whilst not forgetting other meaningful language in the visual such as signs, letters, captions and other written words.\u00a0 Similar challenges apply if you choose Voiceover or Dubbing, because you have to ensure that the translation fits with the original video content. Alternatively, you may need to adapt the length of the original video. In either case, if you\u2019re using music we can adapt the fade in\/fade out points to fit each language version.<\/p>\n<p>At PureFluent, we bring together the technical skills, translation skills and voice artists to ensure that your video is right for your target audience and fits your brand tone of voice.<\/p>\n[\/et_pb_blurb][et_pb_blurb alt=&#8221;How our Video Subtitling Service will benefit your business&#8221; title=&#8221;How our Video Subtitling Service will benefit your business&#8221; image=&#8221;https:\/\/www.purefluent.com\/wp-content\/uploads\/2020\/10\/translated-video-branding.svg&#8221; icon_placement=&#8221;left&#8221; content_max_width=&#8221;100%&#8221; icon_placement_tablet=&#8221;&#8221; icon_placement_phone=&#8221;top&#8221; icon_placement_last_edited=&#8221;on|phone&#8221; module_class=&#8221;newServicesBlurb&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h2&#8243; width=&#8221;100%&#8221; animation=&#8221;off&#8221; custom_css_blurb_image=&#8221;width: 25% !important;&#8221; custom_css_blurb_image_phone=&#8221;width: 50% !important;&#8221; custom_css_blurb_image_last_edited=&#8221;on|phone&#8221;]\n<p>Our Video Services:<\/p>\n<ul>\n<li>Will maximise the effectiveness of your video assets in each of your target markets<\/li>\n<li>Will maintain your brand \u201ctone of voice\u201d in each target language<\/li>\n<\/ul>\n[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;grey section&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#dddddd&#8221; da_disable_devices=&#8221;off|off|off&#8221; locked=&#8221;off&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1200px&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.6.5&#8243; text_font=&#8221;Nunito Sans||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;Lato|700|||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#333333&#8243; header_line_height=&#8221;60px&#8221; header_2_font=&#8221;Lato|900|||||||&#8221; header_2_text_color=&#8221;#333333&#8243; header_2_font_size=&#8221;35px&#8221; header_2_line_height=&#8221;1.3em&#8221; max_width=&#8221;700px&#8221; module_alignment=&#8221;center&#8221; locked=&#8221;off&#8221;]\n<h2 style=\"text-align: left;\">Where will my translated videos work?<\/h2>\n[\/et_pb_text][et_pb_text _builder_version=&#8221;4.6.5&#8243; text_font=&#8221;Nunito Sans||||||||&#8221; text_text_color=&#8221;#333333&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#ffffff&#8221; header_2_font=&#8221;Nunito Sans|700|||||||&#8221; header_2_text_color=&#8221;#535b7c&#8221; header_2_font_size=&#8221;35px&#8221; header_2_line_height=&#8221;1.3em&#8221; max_width=&#8221;700px&#8221; module_alignment=&#8221;center&#8221; locked=&#8221;off&#8221;]\n<p>Anywhere you want them to. There are different ways of translating video depending on how you want them to be used.<\/p>\n<p>Translations can be saved to subtitle files such as .SRT format suitable for use with media players, they can be saved into Web Video Text Track format for use online, or can be overlaid onto the video itself.<\/p>\n[\/et_pb_text][et_pb_button button_url=&#8221;#popupZoho&#8221; button_text=&#8221;Request a free trial video translation&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;17px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#e75d32&#8243; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;0px&#8221; button_font=&#8221;|600||on|||||&#8221; custom_margin=&#8221;50px||||false|false&#8221; custom_padding=&#8221;10px|20px|10px|20px|false|false&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_image alt=&#8221;Video Subtitling&#8221; src=&#8221;https:\/\/www.purefluent.com\/wp-content\/uploads\/2020\/10\/using-translated-videos-1.svg&#8221; alt=&#8221;Translation Services&#8221; title_text=&#8221;using-translated-videos&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.6.5&#8243; animation_direction=&#8221;left&#8221; locked=&#8221;off&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;related&#8221; _builder_version=&#8221;4.6.5&#8243; custom_padding=&#8221;30px|0px|100px|0px&#8221; da_disable_devices=&#8221;off|off|off&#8221; locked=&#8221;off&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1200px&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.6.5&#8243; text_font=&#8221;Nunito Sans||||||||&#8221; text_text_color=&#8221;#e75d32&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;Lato|700|||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#e75d32&#8243; header_line_height=&#8221;60px&#8221; header_2_font=&#8221;Lato|900|||||||&#8221; header_2_text_color=&#8221;#333333&#8243; header_2_font_size=&#8221;35px&#8221; header_2_line_height=&#8221;1.3em&#8221; max_width=&#8221;700px&#8221; module_alignment=&#8221;center&#8221; locked=&#8221;off&#8221;]\n<h2 style=\"text-align: center;\">Related Services<\/h2>\n<h1><\/h1>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1200px&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_blurb alt=&#8221;Multilingual DTP&#8221; title=&#8221;Multilingual DTP&#8221; image=&#8221;https:\/\/www.purefluent.com\/wp-content\/uploads\/2020\/10\/multilingual-dtp.svg&#8221; content_max_width=&#8221;100%&#8221; module_class=&#8221;newRelatedServicesBlurb&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h2&#8243; animation=&#8221;off&#8221; link_option_url=&#8221;\/services\/multilingual-dtp\/&#8221;]\n<p><span>Our Multilingual DTP service takes away the headache and combines the expertise of professional DTP Engineers and professional translators. <\/span><\/p>\n<p><span>Together they ensure that your content is delivered back to you looking and reading the way you want it to in each target market.<\/span><\/p>\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_blurb alt=&#8221;Social Media Management&#8221; title=&#8221;Social Media Management&#8221; image=&#8221;https:\/\/www.purefluent.com\/wp-content\/uploads\/2020\/10\/multilingual-social-media.svg&#8221; content_max_width=&#8221;100%&#8221; module_class=&#8221;newRelatedServicesBlurb&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h2&#8243; animation=&#8221;off&#8221; link_option_url=&#8221;\/services\/social-media-management\/&#8221; locked=&#8221;off&#8221;]\n<p>PureFluent\u2019s Multilingual Social Media Management solution integrates with popular social media management platforms like Marketo or HubSpot to expand your customer engagement into new markets.<\/p>\n<p>In combination with our<span>\u00a0<\/span><a href=\"https:\/\/www.purefluent.com\/services\/machine-translation\/\">Machine Translation<\/a><span>\u00a0<\/span>with post-editing solution this makes it possible to run multiple social media channels in multiple languages without breaking the budget or recruiting a new team to manage the process.<\/p>\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_blurb alt=&#8221;SEO Localisation&#8221; title=&#8221;SEO Localisation&#8221; image=&#8221;https:\/\/www.purefluent.com\/wp-content\/uploads\/2020\/10\/seo-localisation.svg&#8221; content_max_width=&#8221;100%&#8221; module_class=&#8221;newRelatedServicesBlurb&#8221; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h2&#8243; animation=&#8221;off&#8221; link_option_url=&#8221;\/services\/seo-localisation\/&#8221; locked=&#8221;off&#8221;]\n<p>Our SEO localisation service makes sure your translations contain the keywords your customers are searching for.<\/p>\n<p>Many companies offer SEO services in your home language but fewer offer a specialist SEO Localisation service. There are often several correct ways to translate a term, but what are consumers searching for in your target market?<\/p>\n[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;bottomcta&#8221; _builder_version=&#8221;4.6.5&#8243; custom_padding=&#8221;30px|0px|100px|0px&#8221; bottom_divider_style=&#8221;curve&#8221; bottom_divider_color=&#8221;#222222&#8243; da_disable_devices=&#8221;off|off|off&#8221; locked=&#8221;off&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1200px&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.6.5&#8243; text_font=&#8221;Nunito Sans||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;Lato|700|||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#333333&#8243; header_line_height=&#8221;60px&#8221; header_2_font=&#8221;Lato|900|||||||&#8221; header_2_text_color=&#8221;#333333&#8243; header_2_font_size=&#8221;35px&#8221; header_2_line_height=&#8221;1.3em&#8221; max_width=&#8221;700px&#8221; module_alignment=&#8221;center&#8221; locked=&#8221;off&#8221;]\n<h2 style=\"text-align: center;\">Want to see how easy we can make multilingual subtitling?<\/h2>\n[\/et_pb_text][et_pb_text _builder_version=&#8221;4.6.5&#8243; text_font=&#8221;Nunito Sans||||||||&#8221; text_text_color=&#8221;#333333&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#ffffff&#8221; header_2_font=&#8221;Nunito Sans|700|||||||&#8221; header_2_text_color=&#8221;#535b7c&#8221; header_2_font_size=&#8221;35px&#8221; header_2_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;700px&#8221; module_alignment=&#8221;center&#8221; locked=&#8221;off&#8221;]\n<p>Let us show you exactly what we can do. 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Research shows that customers spend longer on sites with video content, and are more likely to buy from you. Multilingual Video Subtitling takes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":28,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.5 (Yoast SEO v19.10) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Multilingual Video Subtitling - Grow Your Audience | PureFluent<\/title>\n<meta name=\"description\" content=\"Did you know that adding subtitles to your videos boosts SEO? 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