{"id":9651,"date":"2020-04-30T10:27:24","date_gmt":"2020-04-30T10:27:24","guid":{"rendered":"https:\/\/www.purefluent.com\/?page_id=9651"},"modified":"2020-11-12T17:51:22","modified_gmt":"2020-11-12T17:51:22","slug":"multilingual-keyword-research","status":"publish","type":"page","link":"https:\/\/www.purefluent.com\/services\/multilingual-keyword-research\/","title":{"rendered":"Multilingual Keyword Research"},"content":{"rendered":"[et_pb_section fb_built=”1″ admin_label=”header” _builder_version=”4.6.5″ _module_preset=”default” background_color=”#0ebbf4″ da_disable_devices=”off|off|off” locked=”off” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.6.5″ _module_preset=”default” max_width=”1200px”][et_pb_column type=”3_5″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_text _builder_version=”4.6.5″ text_font=”Nunito Sans||||||||” text_text_color=”#ffffff” text_font_size=”18px” text_line_height=”1.8em” header_font=”Lato|700|||||||” header_text_align=”left” header_text_color=”#ffffff” header_font_size=”44px” header_line_height=”60px” header_2_font=”Lato|700|||||||” header_2_text_color=”#ffffff” header_2_font_size=”35px” header_2_line_height=”1.3em” max_width=”700px” module_alignment=”center” locked=”off”]\n

Multilingual Keyword Research<\/h1>\n

Capture your local language audience<\/h2>\n[\/et_pb_text][et_pb_text module_class=”newheader” _builder_version=”4.6.5″ text_font=”Nunito Sans||||||||” text_text_color=”#ffffff” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_text_align=”left” header_text_color=”#ffffff” header_2_font=”Nunito Sans|700|||||||” header_2_text_color=”#535b7c” header_2_font_size=”35px” header_2_line_height=”1.3em” max_width=”700px” module_alignment=”center” locked=”off”]\n

The keywords you\u2019re using in your home market are a good starting point for your Multilingual SEO journey, but simply translating them might not get the results you want. There are often several ways to translate those keywords, so a robust multilingual keyword research process is essential to success.<\/span><\/p>\n[\/et_pb_text][et_pb_button button_url=”#popupZoho” button_text=”Book a free multilingual SEO review” _builder_version=”4.6.5″ _module_preset=”default” custom_button=”on” button_text_size=”17px” button_text_color=”#ffffff” button_bg_color=”#e75d32″ button_border_width=”0px” button_border_radius=”0px” button_font=”|600||on|||||” custom_margin=”50px||||false|false” custom_padding=”10px|20px|10px|20px|false|false”][\/et_pb_button][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_image alt=”Multilingual Keyword Research” src=”https:\/\/www.purefluent.com\/wp-content\/uploads\/2020\/10\/multilingual-keyword-research-1.svg” alt=”Translation Services” title_text=”multilingual-keyword-research” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.6.5″ animation_direction=”left” locked=”off”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”body” _builder_version=”4.6.5″ custom_padding=”30px|0px|100px|0px” da_disable_devices=”off|off|off” locked=”off” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.6.5″ _module_preset=”default” max_width=”1200px”][et_pb_column type=”4_4″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_blurb alt=”What do people actually search for?” title=”What do people actually search for?” image=”https:\/\/www.purefluent.com\/wp-content\/uploads\/2020\/10\/search-mobile-phone.svg” icon_placement=”left” content_max_width=”100%” icon_placement_tablet=”” icon_placement_phone=”top” icon_placement_last_edited=”on|phone” image_max_width_phone=”90%” image_max_width_last_edited=”off|desktop” module_class=”newServicesBlurb” _builder_version=”4.6.5″ _module_preset=”default” header_level=”h2″ width=”100%” animation=”off” custom_css_blurb_image=”width: 25% !important;” custom_css_blurb_image_last_edited=”on|phone” custom_css_blurb_image_phone=”width: 50% !important;”]\n

Consider the example of mobile phone.<\/p>\n

The most obvious translation may not be the most suitable one as it needs to match what your potential customers are actually searching for. Keyword research is the answer.<\/p>\n

In the case of the German speaking markets,\u00a0<\/span>Mobiltelefon<\/em>\u00a0<\/span>is a completely correct and valid translation but Germans would be more likely to search for\u00a0<\/span>Handy<\/em>\u00a0<\/span>or\u00a0<\/span>Smartphone.<\/em>\u00a0<\/span>People in Switzerland, however, may rather search\u00a0<\/span>Natel,<\/em>\u00a0and if you are targeting the Spanish speaking markets you will need to distinguish between\u00a0<\/span>m\u00f3vil<\/em>\u00a0<\/span>for Spain and\u00a0<\/span>celular<\/em>\u00a0<\/span>for Latin America.<\/p>\n[\/et_pb_blurb][et_pb_blurb alt=”Keyword research should take competition into account” title=”Keyword research should take competition into account” image=”https:\/\/www.purefluent.com\/wp-content\/uploads\/2020\/10\/keyword-competitor-research.svg” icon_placement=”left” content_max_width=”100%” icon_placement_tablet=”” icon_placement_phone=”top” icon_placement_last_edited=”on|phone” module_class=”newServicesBlurb” _builder_version=”4.6.5″ _module_preset=”default” header_level=”h2″ width=”100%” animation=”off” custom_css_blurb_image=”width: 25% !important;” custom_css_blurb_image_phone=”width: 50% !important;” custom_css_blurb_image_last_edited=”on|phone”]\n

If you\u2019re selling bluetooth speakers, you need a smart SEO strategy because the competition for this keyword is intense \u2013 and you probably already know this!<\/p>\n

The same principle applies to your localised keywords. If you have chosen to opt for a lower volume keyword in your home market in order to achieve a higher ranking, the same strategy may well be appropriate for your target market.<\/p>\n

In a nutshell, you always need to strike a balance between search volume and keyword difficulty. The keyword research process helps you get this right.<\/p>\n[\/et_pb_blurb][et_pb_blurb alt=”Long-tail keywords are powerful” title=”Long-tail keywords are powerful” image=”https:\/\/www.purefluent.com\/wp-content\/uploads\/2020\/10\/translate-long-tail-keywords.svg” icon_placement=”left” content_max_width=”100%” icon_placement_tablet=”” icon_placement_phone=”top” icon_placement_last_edited=”on|phone” module_class=”newServicesBlurb” _builder_version=”4.6.5″ _module_preset=”default” header_level=”h2″ width=”100%” animation=”off” custom_css_blurb_image=”width: 25% !important;” custom_css_blurb_image_phone=”width: 50% !important;” custom_css_blurb_image_last_edited=”on|phone”]\n

While it\u2019s tricky ranking for more than one keyword on a single page, your long-tail keywords add context to your content and make it more likely Google will give your page a prominent ranking.<\/p>\n

Multilingual keyword research needs to identify these long-tail keywords and associate them with your main keywords \u2013 a concept known as keyword clusters.<\/p>\n[\/et_pb_blurb][et_pb_blurb alt=”Demographics is important in keyword research” title=”Demographics is important in keyword research” image=”https:\/\/www.purefluent.com\/wp-content\/uploads\/2020\/10\/translated-search-demographics.svg” icon_placement=”left” content_max_width=”100%” icon_placement_tablet=”” icon_placement_phone=”top” icon_placement_last_edited=”on|phone” module_class=”newServicesBlurb” _builder_version=”4.6.5″ _module_preset=”default” header_level=”h2″ width=”100%” animation=”off” custom_css_blurb_image=”width: 25% !important;” custom_css_blurb_image_phone=”width: 50% !important;” custom_css_blurb_image_last_edited=”on|phone”]\n

Never forget that you\u2019re trying to reach real people in each target market, and an 18 year old may not use the same search term as a 40 year old.<\/p>\n

The same thing may apply to regional dialects. If you think you need to address multiple audiences in one country, consider creating content which targets the specific keyword which is relevant to each group. The keyword research process will help you understand your various audiences in each country.<\/p>\n[\/et_pb_blurb][et_pb_blurb alt=”Are all your products relevant in every market?” title=”Are all your products relevant in every market?” image=”https:\/\/www.purefluent.com\/wp-content\/uploads\/2020\/10\/global-products.svg” icon_placement=”left” content_max_width=”100%” icon_placement_tablet=”” icon_placement_phone=”top” icon_placement_last_edited=”on|phone” module_class=”newServicesBlurb” _builder_version=”4.6.5″ _module_preset=”default” header_level=”h2″ width=”100%” animation=”off” custom_css_blurb_image=”width: 25% !important;” custom_css_blurb_image_phone=”width: 50% !important;” custom_css_blurb_image_last_edited=”on|phone”]\n

Finally, you may find that some search terms which get a high volume in your home market just aren\u2019t relevant in your target market.<\/p>\n

If you\u2019re a sportswear brand, for instance, no amount of keyword research is going to find a good search volume for your baseball kits in much of Europe.<\/p>\n

That\u2019s a signal that it\u2019s probably not worth spending precious budget translating this content for these markets.<\/p>\n[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”related” _builder_version=”4.6.5″ custom_padding=”30px|0px|100px|0px” da_disable_devices=”off|off|off” locked=”off” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.6.5″ _module_preset=”default” max_width=”1200px”][et_pb_column type=”4_4″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_text _builder_version=”4.6.5″ text_font=”Nunito Sans||||||||” text_text_color=”#e75d32″ text_font_size=”18px” text_line_height=”1.8em” header_font=”Lato|700|||||||” header_text_align=”left” header_text_color=”#e75d32″ header_line_height=”60px” header_2_font=”Lato|900|||||||” header_2_text_color=”#333333″ header_2_font_size=”35px” header_2_line_height=”1.3em” max_width=”700px” module_alignment=”center” locked=”off”]\n

Related Services<\/h2>\n

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You understand the importance of aligning your web content with metadata such as the SEO Title and meta description. We know how challenging this can be when you are only optimising for one language but trying to design and implement an international SEO strategy can seem like an impossible task. <\/span><\/p>\n

Our SEO Plugin is designed to make this key task easier.<\/span><\/p>\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_blurb alt=”SEO Localisation” title=”SEO Localisation” image=”https:\/\/www.purefluent.com\/wp-content\/uploads\/2020\/10\/seo-localisation.svg” content_max_width=”100%” module_class=”newRelatedServicesBlurb” _builder_version=”4.6.5″ _module_preset=”default” header_level=”h2″ animation=”off” link_option_url=”\/services\/seo-localisation\/” locked=”off”]\n

Our SEO localisation service makes sure your translations contain the keywords your customers are searching for.<\/p>\n

Many companies offer SEO services in your home language but fewer offer a specialist SEO Localisation service. There are often several correct ways to translate a term, but what are consumers searching for in your target market?<\/p>\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_blurb alt=”Terminology Management” title=”Terminology Management” image=”https:\/\/www.purefluent.com\/wp-content\/uploads\/2020\/10\/terminology-management.svg” content_max_width=”100%” module_class=”newRelatedServicesBlurb” _builder_version=”4.6.5″ _module_preset=”default” header_level=”h2″ animation=”off” link_option_url=”\/services\/terminology-management\/” locked=”off”]\n

If you\u2019ve been managing translation projects for a while, you\u2019ll know how tricky terminology management can be. Whether it\u2019s a product name or a tag line, it\u2019s got to be right every time.<\/p>\n

Our terminology management solution ensures your content can be found and understood by your customers.<\/p>\n[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”bottomcta” _builder_version=”4.6.5″ custom_padding=”30px|0px|100px|0px” bottom_divider_style=”curve” bottom_divider_color=”#222222″ da_disable_devices=”off|off|off” locked=”off” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.6.5″ _module_preset=”default” max_width=”1200px”][et_pb_column type=”4_4″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_text _builder_version=”4.6.5″ text_font=”Nunito Sans||||||||” text_text_color=”#000000″ text_font_size=”18px” text_line_height=”1.8em” header_font=”Lato|700|||||||” header_text_align=”left” header_text_color=”#333333″ header_line_height=”60px” header_2_font=”Lato|900|||||||” header_2_text_color=”#333333″ header_2_font_size=”35px” header_2_line_height=”1.3em” max_width=”700px” module_alignment=”center” locked=”off”]\n

Ready to boost your Multilingual SEO performance?<\/h2>\n[\/et_pb_text][et_pb_text _builder_version=”4.6.5″ text_font=”Nunito Sans||||||||” text_text_color=”#333333″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_text_align=”left” header_text_color=”#ffffff” header_2_font=”Nunito Sans|700|||||||” header_2_text_color=”#535b7c” header_2_font_size=”35px” header_2_line_height=”1.3em” text_orientation=”center” max_width=”700px” module_alignment=”center” locked=”off”]\n

Let us show you how we can find the right keywords for your target market. Talk to us today and let’s see what we can build, together.<\/p>\n[\/et_pb_text][et_pb_button button_url=”#popupZoho” button_text=”Book a free multilingual SEO review” button_alignment=”center” _builder_version=”4.6.5″ _module_preset=”default” custom_button=”on” button_text_size=”17px” button_text_color=”#ffffff” button_bg_color=”#e75d32″ button_border_width=”0px” button_border_radius=”0px” button_font=”|600||on|||||” custom_margin=”50px||||false|false” custom_padding=”10px|20px|10px|20px|false|false” locked=”off”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Popup CTA” module_id=”popupZoho” module_class=”popup” _builder_version=”4.6.5″ background_enable_color=”off” max_width=”600px” module_alignment=”center” custom_margin=”0px|0px|0px|0px” custom_padding=”0px|0px|0px|0px” da_is_popup=”on” da_popup_slug=”popupZoho” da_disable_devices=”off|off|off” locked=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row use_custom_gutter=”on” gutter_width=”1″ module_class=” et_pb_row_fullwidth” _builder_version=”4.6.5″ width=”100%” width_tablet=”100%” width_phone=”” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”” max_width_last_edited=”on|desktop” custom_margin=”0px|0px|0px|0px” custom_padding=”0px|0px|0px|0px” custom_css_main_element=”height: 600px;” make_fullwidth=”on”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”0px|0px|0px|0px” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.5″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#ffffff” text_font_size=”24px” text_line_height=”30px” background_color=”#8300e9″ width=”100%” module_alignment=”center” custom_padding=”20px|20px|20px|20px|false|false”]\n

Book Your Free Multilingual SEO Review<\/p>\n[\/et_pb_text][et_pb_code _builder_version=”4.6.5″ module_alignment=”center” custom_padding=”20px|20px|20px|20px|false|false”]

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