Social Media Management
Globalize your social media to maximize audience engagement in each of your target markets
Increase customer engagement with a multilingual, multi-channel strategy
Multilingual social media channels
The explosion of online content is being driven by social media. What started with Facebook and Twitter has proliferated into a multitude of channels including WeChat and Instagram. If your brand has a B2B focus you are probably pushing out content through LinkedIn or Xing. Social media is all about engagement, and a failure to talk to your potential customers in their own language in these channels is a missed opportunity. If you think it’s worth engaging your customers in the UK on Instagram, why not your customers in Germany?
PureFluent’s Multilingual Social Media Management solution integrates with popular social media management platforms like Marketo or HubSpot to expand customer engagement into new markets. Combined with our Machine Translation with Post-Editing solution you can run multiple social media channels in multiple languages without breaking the budget or recruiting a new team to manage the process.
If you have great video content on YouTube, Vimeo, TikTok or other social media channels, why not open it up to a wider audience via translated subtitles or closed captions? You could also look at voiceover or dubbing for your highest-value video content. Check out our Multilingual Video Subtitling solution to find out more.
Do I need to have a social media channel for every language?
Generally, yes. Social media is not a one-way communication with your customer in the way that your website might be. The goal is engagement and interaction. If you possibly can, that means local channels for all your key markets.