Social Media Management
Take your social media global to maximise audience engagement in each of your target markets
Increase customer engagement with a multilingual, multi-channel strategy
Multilingual social media channels
The explosion of online content is being driven by social media. What started with Facebook and Twitter has proliferated into a multitude of channels such as WeChat and Instagram. And if your brand has a B2B focus you are probably pushing content out through LinkedIn or Xing. Social Media is all about engagement and failure to talk to your potential customers in their own language in these channels is a missed opportunity. If you think it’s worth engaging your customers in the U.K. on Instagram, why not your customers in Germany?
PureFluent’s Multilingual Social Media Management solution integrates with popular social media management platforms like Marketo or HubSpot expand your customer engagement into new markets. In combination with our Machine Translation with post-editing solution this makes it possible to run multiple social media channels in multiple languages without breaking the budget or recruiting a new team to manage the process.
Video media
If you have great video content on YouTube, Vimeo, TikTok or other social media channels, why not open it up to a wider audience via translated subtitles or closed captions? You could also look at voiceover or dubbing for your highest value video content. Check out our Multilingual Video Subtitling solution to find out more.
Do I need to have a social channel for every language?
Generally, yes. Social media is not a one-way communication with your customer in the way that your website might be. The goal is engagement and interaction. If you possibly can, that means local channels for all your key markets.
Related Services
Multilingual DTP
Our Multilingual DTP service takes away the headache and combines the expertise of professional DTP Engineers and professional translators.
Together they ensure that your content is delivered back to you looking and reading the way you want it to in each target market.
In-house Translation
Give your In-House translation team access to professional translation tools.
Most organisations use in-house translators to create at least some of their multilingual content. Whether it’s your own staff or a distributor or retail partner, it is important that their efforts benefit from and contribute to your overall translation strategy.
Transcreation
You need to get creative in your customers’ language and culture, and that means Transcreation. Transcreation describes the process of adapting your content for a different market. We can help you adapt those critical texts using Transcreation specialists in each of your target markets to ensure your words hit the spot.
Our transcreation service adapts your content for local markets to ensure it resonates with local customers.
Want to see what PureFluent translation could do for you?
Let us show you how we can translate your content for you and manage your translation so that you can reach your customers easily, wherever they are.
Request a free multilingual social media consultation
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