Translation solutions for e-commerce

Translate your e-commerce website and marketplace listings

It has never been easier to sell internationally. E-commerce solutions enable any business to set up an online sales channel that extends to the entire world. Online marketplaces such as Amazon, eBay and AliExpress are ideal for smaller companies to use. They give consumers a level of additional confidence in purchasing and provide a layer of local customer support infrastructure and accountability.

To make the most of the exposure your products receive internationally and maximise sales, you should translate your production descriptions and online profiles so that customers can easily find and purchase your products.

Product descriptions

Your product description is critical for online sales. Your customers will discover your product and make their purchasing decision based on the description. To sell internationally, translating product descriptions is an absolute necessity. Whether you have a small store or many thousands of products listed across several marketplaces, we can provide localised product descriptions to maximise your sales. Our professional translators will not only provide a direct translation for each product but can transcreate the product description so that it is as relevant, understandable and likely to convert into a sale in every language. Terminology management databases ensure that product translations remain consistently on-brand and on-message.

Search optimisation

Your search optimisation requirements for your products will depend on the route to market you use. For your own online store you will mainly focus on Google search optimisation and using rich snippet metadata to set how your products will appear in search engine results pages (SERPs). If you are using online marketplaces such as Amazon, you also need to optimise your product listings for the internal search functions on that site. This will involve providing another set of metadata used to classify your product and how it appears in the marketplaces own search indexes.

We translate product descriptions and the associated metadata so that your products have the best chance of being clicked in search results. Additionally, using our SEO plugin on your e-commerce store will make translating metadata such as a product title, and the meta description for the page as seamless as how we automatically translate the content itself. If you use XML documents or Excel worksheets to update your product lists on marketplace sites, we can automatically pull the source documents for translation from your cloud storage (Dropbox, for example) and push translated version back again, ready for upload from the same location and in the same format.

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PureFluent translation solutions

Website
translation

We make website translation simple with our automated tools and processes taking the stress our of translating your website.

Multilingual
SEO

From multilingual keyword research to metadata translation our multilingual SEO services get your site found.

Optimised translation strategy

Technology backed translators? Machine translation? Transcreation? Which is the best solution for you? We develop optimised strategies for your translations.