Blog
Tolerated today, gone tomorrow
Your products are stunning. Your brand is strong. Your social media and marketing teams do a fantastic job and online sales are growing. You know you’ve got something special and your customers seem to agree, in your home market at least. With so much going for your...
Which languages should you be translating to?
The noughties have ushered in a new era and we’ve witnessed an exciting shift in technology, socialising and shopping. We’re now looking at 3.4 billion internet users per year – 3.4 billion… it makes your eyes water at the thought of how many languages you’d need to...
Does language really matter?
Talk to me. Speak my language. No, not all of your customers speak English, and, no, not all of those who can are ‘happy’ to browse let alone make a transaction online in a language other than their own. Many can and will tolerate English language communications, but...
Websites – What to translate and what not to
We know that managers, website owners and globalization teams need to justify constantly their budgets to their directors. More often than not, we hear arguments against translating websites or product information, such as “A lot of people understand English, so we...
Translating Training Programmes
Most of the training and development programs have in addition to content in Microsoft Word, presentations for translation on Powerpoint. When creating material such as tables and/or forms, it is important to consider if there is sufficient space as text will usually...
The best thing about face-to-face meetings
As I board my plane back to Barcelona after visiting TJX’s Distribution Centre in Wroclaw, Poland, I can’t stop thinking how useful and beneficial this experience has been. It was great to finally meet everyone in person. We’ve been working together for several years...
Using external agencies to handle country specific marketing
Using external agencies to handle country specific marketing has major advantages such as industry knowledge, an extensive network of contacts and often adds higher levels of creativity to campaigns, however the costs are high, you will not have full control and the...
Is your website ready to go multilingual?
So your English website is now up and running. You are now ready to take your website multilingual but are unsure what next steps to take. Despite there being a multitude of CMS that can be purchased right off the shelf, not all CMS are by default multilingual...
