SEO Localisation

SEO Localisation helps your customers find you in your target markets

If Search is a key element in your online marketing strategy, you are already spending time and money on SEO in your home market. You probably have a sophisticated approach which involves analysis of the most effective keywords, together with a website strategy which maximises the visibility of these keywords to search engines. Implementing a successful international SEO strategy means going beyond translation and into localisation. The translation team needs to understand the purpose of your content and its intended audience in order to integrate your target keywords into the translation. This is a task that requires experience and the confidence to go beyond a straight translation, especially when translating your SEO Title and Meta-description. Our specialist SEO Localisation teams will make sure the keywords you are targetting show up in all the right places.

You also need to tie together your keywords with the content translation process in order to reach your audience in each target market. Our SEO Localisation service is a component within our integrated Multilingual SEO solution.

Used in conjunction with our Multilingual Keyword Research service and Keyword Management tool, our SEO Localisation service helps you reach your audience and maximise the impact of your translation budget. You can also maximise the efficiency of your translation workflows with our range of CMS connectors and plugins, including our Multilingual SEO plugin.

 

PureFluent SEO Localisation Service

SEO Localisation

OUR SEO LOCALISATION SERVICE MAKES SURE YOUR TRANSLATIONS CONTAIN THE KEYWORDS YOUR CUSTOMERS ARE SEARCHING FOR

Many companies offer SEO services in your home language but fewer offer a specialist SEO Localisation service. There are often several correct ways to translate a term, but what are consumers searching for in your target market? Your translations have to match what your customers are looking for, and failure to realise this basic concept could mean that you don’t even figure at the start of the buying process.

To help visitors and search engines know which country and language group you want to do business with, we can:

  • Translate your content and research alternative terms which match your products and services in each market
  • Recommend the most appropriate terms to optimise your content for each market
  • Build your optimised terms into your Termbase to ensure that these terms are used consistently during the translation process
  • Ensure your website benefits from basic SEO best practice such as “hreflang” tags

How our SEO Services will benefit your business

  • Effective SEO Localisation enhances your translation ROI
  • Effective Multilingual SEO allows your business to maintain brand consistency worldwide while keeping in tune with local cultures
  • Our specific expertise in Multilingual SEO allows us to help you increase your customer base in a sustainable and sensitive manner

OUR LATEST BLOG POSTS

Does multilingual video help SEO performance?

Today we’re asking whether multilingual video helps SEO performance. Video content has exploded in the past decade and is now central to most marketing strategies. But how does video, and specifically multilingual video, relate to your SEO strategy?

PureFluent introduces the first Translation Subscription Service – WordStore

PureFluent have just launched a range of translation subscription services. This week, Tim and Ian talk about the thinking behind the new service and how it works.

Pentland Brands talk about their drive to provide shoppers with a great experience on Amazon

Pentland Brands talk about what they’re doing to make sure iconic brands like Speedo and Berghaus hit the mark with their customers on Amazon.

How should customers assess translation quality?

Assessing the quality of a translation is tricky, especially if you don’t speak the language! We take a look at some of the best practices to ensure that your translations deliver against your objectives.

Do translations drive ecommerce results even when customers speak some English?

When you’re selling into a market or demographic which speaks decent English, you may be tempted not to translate. In this week’s blog we show how that could be a mistake if you want to maximise customer engagement.

Is English ok for my customers?

Translation can be expensive, so it’s understandable people ask, is English ok for my customers? This week we explore which markets need translations.

Should you add subtitles or voiceover to your video content?

Video is rocket fuel for your online marketing, but are you translating your video content? We discuss subtitling vs voiceover and some of the reasons you should consider translating.

How is the gig economy debate affecting the translation business?

The Gig Economy is rarely out of the news these days, and this week we take a look at how this hot topic relates to the translation sector.

How will Brexit affect the translation industry?

After another month of dramatic developments, this week we discuss the potential impact of Brexit on the translation industry. How will the UK’s withdrawal from the European Union affect customers and suppliers in the sector?

Is the subscription model coming to the translation industry?

In this blog entry we’re considering the benefits of paying for translation services as a monthly subscription fee versus the traditional per word basis.

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