Terminology Management
Terminology Management helps make sure your content is found and understood
Our terminology management solution ensures your content can be found and understood by your customers.
Translating your terminology
If you’ve been managing translation projects for a while, you’ll know how tricky terminology management can be. Whether it’s a product name or a tag line, it’s got to be right every time.
Left unmanaged, terminology inevitably becomes inconsistent. This can lead to competing straplines and product descriptions; and is likely to adversely affect SEO performance. Poor terminology management also slows down the translation process and can add costs. Adding a centrally managed terminology database reduces the time and resource needed for reviews across the organisation. It ensures that your content is understood by your customers. Most important, it makes it more likely that your audience will buy from you.
Understanding your terminology
Our Terminology Management process allows us to quickly and accurately focus on critical terminology so that it gets the attention it needs. It is fully integrated with our SEO Localisation, Translation Memory and Machine Translation solutions, ensuring that the right terminology is used during the translation process.
Getting terminology right involves three steps:
- Identifying key terms, core messages and possibly ambiguous terms
- Making sure the translated term is correct in the context of the specific industrial sector, target group or market.
- Ensuring consistency with previous texts, maintaining the use of the selected term and core messages across different documents for different departments in the organization.
How Terminology Management benefits your business
Our approach ensures:
- that critical terminology is translated correctly
- that terminology is used in a consistent way across a series of translations and departments
- that your audiences will be reading accurate and appropriate translations in any language
- that your chosen keywords will be used throughout your translations boosting your SEO rankings
Related Services
Translation Memory
Translation Memory (TM) is a core technology used across the language services sector and it should play a central role in every organisation’s translation strategy.
TM is a database which stores all your translations, allowing each translated segment to be re-used in future translation projects.
Transcreation
You need to get creative in your customers’ language and culture, and that means Transcreation. Transcreation describes the process of adapting your content for a different market. We can help you adapt those critical texts using Transcreation specialists in each of your target markets to ensure your words hit the spot.
Our transcreation service adapts your content for local markets to ensure it resonates with local customers.
In-house Translation
Give your In-House translation team access to professional translation tools.
Most organisations use in-house translators to create at least some of their multilingual content. Whether it’s your own staff or a distributor or retail partner, it is important that their efforts benefit from and contribute to your overall translation strategy.