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Transcreation

Adapt your content for new markets

Your marketing team probably spends a lot of time trying to “get into the head” of your customers. What motivates them to make a purchase? What are the right price points? What’s the right look and feel for your website?

But which customers are they thinking of? Most likely your home market, and when you want to sell in Germany or Japan the content may no longer be appropriate. If that’s the case, a straight translation could leave your those customers cold.

You need to get creative in your customers’ language and culture, and that means Transcreation. Transcreation describes the process of adapting your content for a different market. We can help you adapt those critical texts using Transcreation specialists in each of your target markets to ensure your words hit the spot.

 

 PureFluent Creative Translation and Transcreation

OUR TRANSCREATION SERVICE ADAPTS YOUR CONTENT FOR LOCAL MARKETS TO ENSURE IT RESONATES WITH LOCAL CONSUMERS

Transcreation is a slower and more expensive process than translation, so it’s only appropriate for your most high-profile content – think taglines, homepage content, brand messaging or adverts. Our project and creative teams will work with you to understand your market and brand objectives so that we can identify the cultural gap which needs to be bridged. Transcreation is generally an iterative process which involves collaboration with your in-house or in-country teams.

The creative translation process involves:

  • Creative briefs
  • Conference calls and/or meetings
  • Glossary
  • Style Guide

How our Transcreation service will benefit your business

Our creative translation services:

  • Offer you the ability to preserve your brand identity while reaching  your audience in their own language, and in a culturally appropriate manner
  • Help that your content is relevant to a different audience in each target market

OUR LATEST BLOG POSTS

Should you add subtitles or voiceover to your video content?

This time we’re discussing a question that anyone who uses video content for multiple territories must address to ensure maximum effectiveness in other markets – should subtitles be used or should new audio be employed, either as an off-screen voiceover (v.o.) or in...

How is the gig economy debate affecting the translation business?

The Gig Economy is rarely out of the news these days, and this week we take a look at how this hot topic relates to the translation sector.

How will Brexit affect the translation industry?

After another month of dramatic developments, this week we discuss the potential impact of Brexit on the translation industry. How will the UK’s withdrawal from the European Union affect customers and suppliers in the sector?

Is the subscription model coming to the translation industry?

In this blog entry we’re considering the benefits of paying for translation services as a monthly subscription fee versus the traditional per word basis.

When does it make sense for a company to do translations in-house?

This time we’re discussing the criteria a business can use to determine if having the capacity and resources to do translations in-house makes good sense.

How long does a translation take?

In this discussion, we ask the question that everyone wants to know in relation to their translation needs: how long does a translation take?

How much does translation cost?

Our latest topic is one of the most frequently asked questions that arises regarding translation: just how much will it cost?

What to consider before you send content for translation

In this edition of our blog, PureFluent Project Manager Kristin Kehoe talks with Ian about the things a business should consider before setting translations in motion.

Translation Depth vs Breadth – which languages and which content?

In this instalment of the PureFluent blog, we discuss how much of your content should be translated, and into which languages.

The Basics of Multilingual DTP

In this entry, PureFluent Project Manager Kristin Kehoe outlines the basics of Multilingual Desktop Publishing (DTP).

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