Choosing the languages to translate to is a critical decision point for any business seeking to expand internationally.
While there may be some prominent target markets that the business wants to engage, choosing which language to use to target that market may not be so clear-cut.
If there is a widespread use of a second language such as English in a country, you may not need to translate into the primary language at all.
So which are the most used languages in the world?
By translating your website and documentation into these most-used languages, you can reach more countries than you could by using your budget to target the primary language in some countries!